At the IOTech Summit earlier this week we gave the keynote speech entitled “Disrupting Complexity: The Rise of User-Experience Design in Wealth Management Technology.” Components of user-experience on the web are graphic design and visual communications, and it got us thinking about the changes in website design, branding and messaging over the years. So today – Throwback Thursday – let’s go wayback on the web and remember where we’ve all been!

Homepage of Fidelity – 1996

Homepage of Merrill Lynch – 1997

Homepage of Pershing – 1997

Homepage of Sungard – 1997

Homepage of Advent – 1998

Homepage of Salesforce CRM – 1999

Homepage of LPL Financial – 1999

Homepage of JP Morgan – 1999

Homepage of Wall Street Journal – 1999

Homepage of Raymond James – 1999

Homepage of Commonwealth Financial – 1999

Homepage of Schwab – 1999

Homepage of Goldman Sachs – 2000

Homepage of United Planners – 2000

Homepage of Cambridge Investment Research – 2001

Homepage of eMoney Advisor – 2002

Homepage of Orion – 2003

Homepage of Redtail CRM – 2003

Homepage of Junxure CRM – 2004

Homepage of InvestmentNews – 2006

Homepage of TD Ameritrade – 2006

Homepage of Albridge – 2006

Homepage of Michael Kitces’ Kitces.com – 2008

Homepage of Bill Winterberg’s FPPad – 2010

Homepage of Betterment – 2010

Homepage of Wealthfront – 2012

Throwback Thursday! Let's Go Wayback and Remember Where We've All Been! > https://t.co/m0ze1FCoqH < #TBT pic.twitter.com/6Kfwor2q8E

— Wealthbox CRM (@Wealthbox) March 10, 2016